Jamie Esperance is a senior marketing manager at Common, which focuses on co-living spaces for people in high-demand cities. Having started out in recruiting, he pivoted towards marketing and is now managing growth marketing and strategy for his company, as well as consulting other startups.
His AMA will be held on Olmo on 9/25, 12pm and 7pm ET. Read below for his thoughts on his career and what he does day to day as a marketer.
1. What piece of advice do you wish you knew when you started your career?
I wish I would have just believed in myself more. When I started my career, I think I was too polite and deferred to others at every step. I was “just happy to be here.” That held me back for some time from reaching my full potential.
2. How do you define success?
Success in my work life is doing my job to the best of its ability and being able to hit whatever objectives are put in front of me.
My function is extremely quantitative and I enjoy that. Numbers have no feelings; they do not care about how jazzy of a dresser you are. They only tell the truth if you know how to talk to them correctly, so it is very easy for me to know if my team and I are performing to the high standards we have set for ourselves.
I take great pride in my work and what I produce. I consider it an extension of myself, and I hope to reach the point where my reputation and personal brand proceed me. There is a quality you expect from certain companies, brands, and organizations and I hope my name brings the same sentiments.
3. What is the biggest misconception about what you do?
Digital marketing is a very sexy industry from the outside. People hear digital marketing and assume you just play around on social media all day, but that is just one small facet of the gig. A lot more time is spent poring over dashboards full of data.
4. What traits or skills do you believe one needs to have the same job as you or to do what you do?
To do what I do, you need to be able to think both analytically and abstractly. I say that because you really need to be able to come up with new ideas and user flows in the most abstract sense of the word – which can be a very exciting and creative process – but you also need to be able to establish a clear roadmap on how to execute on those ideas as well as diligently follow the data afterwords to see if your ideas were successful. Analytics plays a more critical role than people assume it would, so I’m lucky that I’m able to quickly pivot between my left and right brain.